On her style evolution: I

Evolution Keds

Taylor Swift Keds CampaignTaylor Swift in Keds' Ladies First campaign.

Due to brand name

Taylor Swift is throwing it in Keds once again the brand’s latest campaign, known as “Ladies First.”

“A new generation of females have been leading an exciting cultural change, redefining the discussion about equality and female empowerment, ” Keds President Chris Lindner said in a declaration. “‘Ladies First’ is a celebration of amazing ladies, like Taylor Swift, who are blazing brand new trails everyday. From CEOing to BFFing, these women are doing all of it.”

Taylor Swift Keds venture An image from Keds’ women First promotion. Thanks to brand name

Headlines include: “All clothed with everywhere to go”; “There will be moving. You will see shaking”; and “There’s no such thing as a typical girl.” Illustrator Priscilla White, design designer Kendra Dandy and road singer Paige Smith crafted the creative backdrops.

Kirshenbaum Bond Senecal + Partners partnered with Keds to get understanding from above 10, 000 females across eight nations to understand how they define “female empowerment.” Themes represented feature continual evolution and setting your path.

A picture from Keds’ women First campaign. Due to brand name

The advertisements will run across social media marketing and retail, along with coach wraps and subway news.

“Keds is approaching its centennial 12 months in 2016, in addition to Ladies very first platform is the start of a powerful new period, ” added Lindner. “The headline ‘It’s perhaps not a running footwear, it's a run-the-world shoe’ is a pinnacle phrase of that which we are a symbol of.”

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